Skittles…Shaking up the rainbow
Taste the Rainbow
Last year I started volunteering my time to the Japan Film Festival-Los Angeles, this year I’m helping with PR. In the past couple of months I’ve learned so much about web sites, blogs and social media. There’s so much out there and I’ve only just begun. Today I signed up for Twitter. Have no idea what I’m going to do with a Twitter account, but I’m using JFFLA as my excuse.
Anyways, I was researching Twitter this morning and came across this article, Why Skittles Killed It’s Web Site. Skittles got rid of their corporate web site and started using Twitter. Then they dumped Twitter and are now on Facebook. Seems their Twitter page was getting the wrong kind of attention. And that’s the thing, they got the attention. Marketing genius or plain ass stupidity?
